Dirt, Sweat & Beers!

runners in oak woodland

The Sacramento Valley Conservancy has teamed up with our friends at REI Co-op for this year’s Dirt, Sweat & Beers race series.

Press Release

REI Co-op Launches Dirt, Sweat & Beers, a 5K/10K Run and DIY Cleanup Series, June – November 2021

The specialty outdoor retailer brings innovative race series to the region, while also encouraging the community to cleanup local trails and open spaces.

SAN FRANCISCO – REI Co-op, the specialty outdoor retailer with 15 locations in Northern California and Reno, NV, announces Dirt, Sweat & Beers, a 5K/10K run and do-it-yourself (DIY) cleanup series featuring eight events from June through November in the Bay Area – Sierra. Every Dirt, Sweat & Beers event is open for 60 days and features a 5K and 10K open race—a GPS course designed by The Trail Portal that allows participants to complete courses on their own schedule, while virtually competing against other
runners—and a DIY cleanup. Dirt, Sweat & Beers event locations will be Sanborn County Park, Mount Sutro, Sonoma County Parks, American River Conservancy, Half Moon Bay State Beach, Glen Park Greenway, Sacramento Valley Conservancy and Truckee Meadows parks.

“Connecting and giving back to our community, as well as being a resource for people to enjoy the outdoors has always been at the heart of REI. During this time, it was important for us to find a creative way to inspire the community to enjoy and care for some of our most loved local outdoor places,” said Haley Caruso, REI local brand engagement and impact manager. “Dirt, Sweat & Beers is as close to a live running event as we can get, and adding the DIY cleanup element allows us to bring awareness to our local land management groups and take care of the outdoor spaces that have been an outlet for many of us this past year.”

Participants can run and cleanup all trails or select a few in the Dirt, Sweat & Beers series. Three competition categories are available for runners: woman, man and open gender. In partnership with event sponsors, Sierra Nevada, Salomon, Kuju Coffee and HydraPak, REI is providing multiple run and DIY cleanup kit options at registration to meet the needs of first-time and returning runners.
Registration fees range from $25 – $50, options are as follows:

  • Feel Good + Do Good + Look Good Kit | $50
    Course access, limited-edition Dirt, Sweat & Beers technical trucker hat, Salomon x REI special edition performance socks, Sierra Nevada neck gaiter, HydraPak SpeedCup™ Collapsible and Reusable Race Cup, a Bottle Bright® All Natural Cleaning Tablet, Kuju Coffee, REI and Salomon stickers, a REI coupon and DIY Cleanup supplies like biodegradable gloves and a compostable trash bag
  • Feel Good + Do Good Kit | $35
    Course access, Sierra Nevada neck gaiter, REI and Salomon stickers, REI coupon and DIY Cleanup supplies like biodegradable gloves and a compostable trash bag
  • Feel Good Kit | $25
    Course access

All Dirt, Sweat & Beers courses are designed by The Trail Portal and powered through the RunGo App. After participants register, runners receive an access link to the course via email once the course opens and have a 60-day window to complete it. Just like a live race, times are validated through the RunGo App and names populated onto a leaderboard. Participants can run the course as many times as they’d like within the event period to get their best time. Runners are encouraged to complete the DIY cleanup before, during or after the course. Participants can collect run and cleanup badges on the RunGo App to share their results.

Multiple prizes are available for participants to win in each of the Dirt, Sweat & Beers competitions categories. Top time finishers with verified times for each course in the three categories will receive a pair of Salomon shoes, a REI Co-op hip pack, a HydraPak SkyFlask™ 500ml Flexible Handheld and some Sierra Nevada swag. At the end of the series, one overall winner from each category who completed the most verified 5K and/or 10K courses will receive a Dirt, Sweat & Beers package featuring a Salomon hydration vest, a pair of Salomon shoes, a REI Co-op run outfitting appointment with complementary running gear to complete a head-to-toe look, a Sierra Nevada gift card and a HydraPak SkyFlask™ 500 ml Flexible Handheld.

Registration opens on June 1, 2021 for the first four events at Sanborn County Park, Mount Sutro, Sonoma County Parks and American River Conservancy. Registration for the next four events at Half Moon Bay State Beach, Glen Park Greenway, Sacramento Valley Conservancy and Truckee Meadows parks will open on July 1, 2021. Registration is required per 5K and 10K courses and participants must be 21+ to participate. To register or for more information visit www.reidirtsweatandbeers.splashthat.com.

All Dirt, Sweat & Beers 2021 Event Locations
• Event 1: Sanborn County Park, June – July
• Event 2: Mount Sutro, July – August
• Event 3: Sonoma County Parks, August – September
• Event 4: American River Conservancy, August – September
• Event 5: Half Moon Bay State Beach, September – October
• Event 6: Glen Park Greenway, October – November
• Event 7: Sacramento Valley Conservancy, October – November
• Event 8: Truckee Meadows Parks, Reno, October – November

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.


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